Our bet365 Editor’s Review

Often called ‘the fairy-tale of British bookmaking’ bet365, despite not operating a single traditional betting office, can boast over 21 million online customers from over 200 countries.  Consequently they lay claim to being the world’s largest online gaming company.

Founded in 2000 bet365 is the largest private employer of its hometown, Stoke-on-Trent, it gives jobs to over 3,000 people. Affiliated to IBAS (Independent Betting Adjudication Service) bet365 agrees to abide by its decision on any dispute that may not be resolved to a customer’s satisfaction.

As well as Sports betting, bet365 also have first-class online Casino, Games, Vegas, Poker and Bingo rooms.

High-Street Presence?

bet365 do not have a single betting shop, not even at Stoke FC’s Britannia Stadium which became known as the bet365 Stadium from the start of the 2016/17 season.  bet365 have been long-term sponsors of Stoke FC, an agreement that will continue into the next decade.

bet365 New Customer Offer

New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.


Significant Terms and Conditions

• Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
• To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at €100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
• Deposits made using NETeller, Skrill or Skrill 1-Tap will not count as your qualifying deposit.
• Bets placed must meet certain conditions to count towards the release of your Bet Credits:
• Must contain at least one selection at odds of 1/5 (1.20) or greater.
• In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
• Where a stake has been partially Cashed Out, only the remaining active stake will count.
• Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
• Fully Cashed Out, Instant Games, Gaming, void bets or bets placed via our Telephone Betting service will not count.

• Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
• Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

*or currency equivalent

T&Cs, time limits and exclusions apply.

bet365 Promotions and Special Offers

Back any single winner at 4/1 or more on any race televised live on ITV Racing and you can have a risk free bet to the same stake (up to £50*) on the next race broadcast live on ITV Racing. This offer applies to the FIRST single bet placed by a customer on each race shown live on ITV Racing. 18+ only, T&C’s apply.

Next Live ITV Race:

If your risk free bet also wins at odds of 4/1 or more, you qualify for a risk free bet on the next race televised live on ITV Racing. Keep backing those winners and bet365 will keep giving you risk free bets! If your risk free bet loses, your stake (up to £50*) will be refunded to your account.

This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, any refund amount or subsequent risk free bet amount will be equal to the remaining active stake. If a qualifying bet is edited using our Edit Bet feature, any refund amount will be equal to the new stake and not the original stake. Where a risk free bet is changed using Edit Bet, no refund will be given and the offer will no longer apply. Where more than one selection in the same race is placed on the same bet slip, the first selection is deemed to be the one which is highest on the bet slip. Offer applies to bets placed on Win and Each-Way Fixed Odds markets and Enhanced Place Terms markets only. All other markets, including Ante-Post bets and Tote/Pari-Mutuel (bets and dividends), are excluded from this offer.

Bets must be placed in the usual way and can be paid for from either your Withdrawable Balance or Bet Credits. Bets placed from your Withdrawable Balance will be refunded to your Withdrawable Balance and bets placed with Bet Credits will be refunded as Bet Credits.

*or currency equivalent . T&Cs apply. Only available to new and eligible customers.

Place a pre-match bet on ANY of bet365’s Correct Score, Half-Time/Full-Time or Scorecast markets for ANY Soccer match, and if the game finishes 0-0, your stake will be refunded if your bet loses.

This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, and the match finishes 0-0, only the remaining active stake will be refunded. If a qualifying bet is edited using the Edit Bet feature prior to kick-off and the match finishes 0-0, only the new stake will be refunded. Where a bet has been edited to include or amend a selection for an event that is In-Play, the offer will no longer apply.

Bets placed from your Withdrawable Balance will be refunded to your Withdrawable Balance and bets placed with Bet Credits will be refunded as Bet Credits.

18+ only, T&C’s apply. Only available to new and eligible customers.

Types of bet365 Bets & Betting Markets

Nearly 50 different sports and ‘specials’ markets are on offer at bet365.   Betting-in-running is a bet365 speciality and this is one of very few sites which allows you to back a selection to lose.

bet365 Special Features – Bells & Whistles

While bet365 offers such special offers/promotions such as as ‘Best Odds Guaranteed’ and ‘First Past the Post’ there is a veritable boat load of other useful concessions at bet365.  

Amongst them is ‘Bore Draw Money Back’ for football betting fans, ‘Sky Dogs 2/1 Offer’ (back a 2/1 winner on a Sky televised greyhound racing and get a free bet on the next race), along with Tennis and Basketball Accumulator Bonuses.

There’s also an ‘Extra Time Extra Chance’ on Rugby matches (when a Rugby League or Rugby Union match goes into extra time and your bet has not been settled as a winner at the end of normal time, it will remain active during extra time and be settled on the final result).

18+ only, T&C’s apply.

Ways to Bet at bet365

bet365 accepts bets and allows you to watch live streaming of sporting events via Mobile, Tablet, iPhone, Android and Windows Phone.  That’s in addition to PC and Laptop.  Furthermore Bet365 have a telephone betting service.

To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours. Any fixture/event on our website which has the Play or Video icon next to it is scheduled to be shown via Live Streaming.

Customer Service

Apart from carrier pigeon bet365 Customer services can be contacted by any method known to modern man:  Live Chat, free-phone telephone, email, web-message and traditional post.

Payments & Withdrawals

bet365 operate a simple one-wallet system, meaning you have the same username, password and payment method to play at all of the above with the minimum of fuss.

All common deposit and withdrawal methods are accepted by bet365 and none are subject to an administration fee.

Our Verdict – 4.5 stars

We love bet365.  We love our winnings hitting our bet365 betting account within 24 hours of requesting a withdrawal, we love all the markets they cover, we love the live pictures of so many sporting events, we love betting on Australian horse racing and into Tote pools around the world.  And… we really love their easy to use web and mobile interface.

But we have not given them a perfect score as a result of them only accepting relatively small bets on obscure sports and obscure markets on better known sports.  And, while so many sports betting markets ‘within markets’ are on offer, there are still plenty of betting opportunities that are missing, ‘winning distances’ on horse racing for example.  

It is also disappointing bet365’s ‘cash out’ clearly offers poor value, hence the half a star we have deducted them from the otherwise perfect 5-star rating.

Chelsea's Eden Hazard star midfielder runs rings around Liverpool. Image credit: Adobe Stock

Bookmaker offers (1)

Betting offer

bet365 Bore Draw Moneyback

Expires: Doesn't Expire

Place a pre-match bet on ANY of bet365’s Correct Score, Half-Time/Full-Time or Scorecast markets for ANY Soccer match, and if the game finishes 0-0, your stake will be refunded if your bet loses.

Available to New and Eligible Customers. 18+ only, Terms and Conditions Apply

Place a pre-match bet on ANY of bet365’s Correct Score, Half-Time/Full-Time or Scorecast markets for ANY Soccer match, and if the game finishes 0-0, your stake will be refunded if your bet loses.

Available to New and Eligible Customers. 18+ only, Terms and Conditions Apply

This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, and the match finishes 0-0, only the remaining active stake will be refunded. If a qualifying bet is edited using the Edit Bet feature prior to kick-off and the match finishes 0-0, only the new stake will be refunded. Where a bet has been edited to include or amend a selection for an event that is In-Play, the offer will no longer apply.

Bets placed from your Withdrawable Balance will be refunded to your Withdrawable Balance and bets placed with Bet Credits will be refunded as Bet Credits.

T&Cs apply. Only available to new and eligible customers aged 18 or over.