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William Hill Bookmaker Review

William Hill bookmakers are an established member of the ‘Big Three’ having had a High Street presence in the UK for decades.  They are also a definitive member of our ‘big ten’ recommended online bookmakers, sitting towards the top of our list with a no-nonsense welcome offer for all new joining customers.

About William Hill

William Hill was founded in 1934. 86 years of growth now sees them employ 15,500 people in 12 countries and run two greyhound stadiums:  Sunderland and Newcastle.

Hill’s online business, based in Gibraltar and bound by that countries respected licensing rules and regulations, is growing rapidly and now boasts more than three million active customers.

Other William Hill Betting Offers

William Hill online also have a selection of regular promotions which are mainly aimed at football punters.

  • New offers coming soon

Types of William Hill Bets/Markets

In-play features heavily with William Hill as does football, they cover over 60,000 matches a year. And their bet selection is admirably deep too.  Horse racing punters, for example, can not only back selections to win and each-way, they can also back ‘place only, ‘without the favourite’, in a ‘match bet’ and even with ‘insurance’ meaning stakes are returned if your selection does now win but finishes placed.

Bells & Whistles

Naturally a company the size of William Hill online has to feature ‘best odds guaranteed’ and ‘first past the post’ concessions.  It also needs a ‘cash out’ feature and live pictures of football, horse racing and greyhound racing (to name a few).  But it does not have to feature its own daily podcasts and radio station.  Nevertheless William Hill have chosen to offer those extra features.

Their site also has a neat ‘bet calculator’, excellent ‘form guides’ and an ‘archived results’ section allowing you to see the outcome of scored of sports dating back several years.

  • Best Odds Guaranteed
  • Daily Acca Boosts
  • Live William Hill Radio channels
  • Bet Calculator
  • Results Section / Form Guides

Ways to Bet at William Hill

The William Hill Mobile App has been downloaded 2.5 million times since it was launched in February 2012.  Suffice to say it allows users access to every part of the William Hill betting site.

Unlike some of its rivals William Hill has not discontinued its telephone betting service and customers can still bet via the telephone by calling: 0800 444040

High-Street Presence?

The largest land-based bookmaker in the UK, William Hill operate 2,371 shops giving them a market share of over 26%.

For convenience online customers can make cash despots and withdrawals over the counter at anyone of these outlets and, to make life even easier, there is a ‘shop locator’.  Customer’s only need to enter a postcode or city name to find the shop closest to them.

William Hill Customer Service

It is very easy, convenient and most importantly quick to contact William Hill. A simply ‘help’ button at the top of the William Hill homepage offers you a convenient Q&A section along with ways to get in touch with them.  These include: ‘live chat’, ‘telephone’, ‘tweet’ and ‘email’.

Payments & Withdrawals

William Hill accept every popular payment method: PayPal, Visa, Maestro, Skrill, Neteller, Paysafe, InstaDebit, ClickandBuy, UseMyFunds, Local Bank Transfer, et-al.

Plus they have recently introduced ‘William Hill Cash Direct’ vouchers making it easy to deposit and withdraw cash on/from your account instantaneously.

Our Verdict – 9/10

Why are we giving William Hill a nine and not a perfect 10?  Well, for us they have smashed every angle possible with the one exception of concessions, price enhancements and offers.  Yes William Hill match their rivals in terms of the accepted punter allowances – ‘Best Odds Guaranteed’ for example – but in no areas do they trump them.

That one disappointment apart, William Hill cannot be faulted for their online Sportsbook which is brimming with great sports betting content, some unique William Hill betting offers, opportunities and free bets.  Easy to understand and use, friendly customer service and concise betting slips, its one for day-in-day-out punters not looking for the odd treat to keep them sweet.

CLICK HERE to register with William Hill >>

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