Rating
Latest bookmaker offers £30 Welcome Bonus

18+ only. New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

18+ only. New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

William Hill Bookmaker Review

William Hill bookmakers are an established member of the ‘Big Three’ having had a High Street presence for decades.  They are also a definitive member of our ‘big ten’ recommended online bookmakers, sitting towards the top of our list with a no-nonsense £30 worth of William Hill free bet tokens available for all new joining customers.

William Hill Free Bets Offer

As a new customer there are 3 x £10 William Hill free bets on offer. To qualify the new account holder must place a first time bet of £10 or more on a selection priced 1/2 (1.5) or more.  It’s vital the William Hill promo code ‘F20′ is entered when opening a new account.  Thereafter the William Hill free bets will be credited on the settlement of the qualifying bet.

Claim 3 x £10 William Hill free bets here >>


New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.


About William Hill

William Hill was founded in 1934.  82 years of growth now sees them employ 16,000 people and run two greyhound stadiums:  Sunderland and Newcastle.

Hill’s online business, based in Gibraltar and bound by that countries respected licensing rules and regulations, is growing rapidly and now boasts more than three million active customers.



Other William Hill Betting Offers

William Hill online also have a selection of concessions which are mainly aimed at football punters.  These include:

  • Super Sub where, in selected televised football matches, if you back a player to score and he is injured or taken off of the field, bets will run on to the player who substituted your original selection at the original price.
  • Goal Scorer Second Chance refunds losing First Goal Scorer bets (as a free bet) if the selected player scores the second goal.
  • Bore Draw concession refunds all stakes (as a free bet) on losing Correct Score and Double Result bets if the game ends 0-0.

Types of William Hill Bets/Markets

In-play features heavily with William Hill as does football, they cover over 60,000 matches a year. And their bet selection is admirably deep too.  Horse racing punters, for example, can not only back selections to win and each-way, they can also back ‘place only, ‘without the favourite’, in a ‘match bet’ and even with ‘insurance’ meaning stakes are returned if your selection does now win but finishes placed.


Bells & Whistles

Naturally a company the size of William Hill online has to feature ‘best odds guaranteed’ and ‘first past the post’ concessions.  It also needs a ‘cash out’ feature and live pictures of football, horse racing and greyhound racing (to name a few).  But it does not have to feature its own daily podcasts and radio station.  Nevertheless William Hill have chosen to offer those extra features.

Their site also has a neat ‘bet calculator’, excellent ‘form guides’ and an ‘archived results’ section allowing you to see the outcome of scored of sports dating back several years.

  • Best Odds Guaranteed
  • Daily Acca Boosts
  • Live William Hill Radio channels
  • Bet Calculator
  • Results Section / Form Guides

Ways to Bet at William Hill

The William Hill Mobile App has been downloaded 2.5 million times since it was launched in February 2012.  Suffice to say it allows users access to every part of the William Hill betting site.

Unlike some of its rivals William Hill has not discontinued its telephone betting service and customers can still bet via the telephone by calling: 0800 444040


High-Street Presence?

The largest land-based bookmaker in the UK, William Hill operate 2,371 shops giving them a market share of over 26%.

For convenience online customers can make cash despots and withdrawals over the counter at anyone of these outlets and, to make life even easier, there is a ‘shop locator’.  Customer’s only need to enter a postcode or city name to find the shop closest to them.


William Hill Customer Service

It is very easy, convenient and most importantly quick to contact William Hill. A simply ‘help’ button at the top of the William Hill homepage offers you a convenient Q&A section along with ways to get in touch with them.  These include: ‘live chat’, ‘telephone’, ‘tweet’ and ‘email’.


Payments & Withdrawals

William Hill accept every popular payment method: PayPal, Visa, Maestro, Skrill, Neteller, Paysafe, InstaDebit, ClickandBuy, UseMyFunds, Local Bank Transfer, et-al.

Plus they have recently introduced ‘William Hill Cash Direct’ vouchers making it easy to deposit and withdraw cash on/from your account instantaneously.


Our Verdict – 9/10

Why are we giving William Hill a nine and not a perfect 10?  Well, for us they have smashed every angle possible with the one exception of concessions, price enhancements and offers.  Yes William Hill match their rivals in terms of the accepted punter allowances – ‘Best Odds Guaranteed’ for example – but in no areas do they trump them.

That one disappointment apart, William Hill cannot be faulted for their online Sportsbook which is brimming with great sports betting content, some unique William Hill betting offers, opportunities and free bets.  Easy to understand and use, friendly customer service and concise betting slips, its one for day-in-day-out punters not looking for the odd treat to keep them sweet.

CLICK HERE to register with William Hill and claim £30 in free bets >>

Bookmaker offers (2)

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Popularity Expiry

Bet £10 Get £30 Free Bet at William Hill

Expires: N/A
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

William Hill New Customer Special, Bet £10 Get £30

William Hill New Customer Special
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. 18 + T&C’s Apply.

William Hill New Customer Special, Bet £10 Get £30

William Hill New Customer Special
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. 18 + T&C’s Apply.

    • Qualifying bets must be placed at odds of 1/2 or greater
    • Min £10 deposit
    • Other free bet terms apply
    • To claim your 3 x £10 in free bets simply register today and enter the promo code ‘C30’ during the registration process.

You will then receive 3 free bet tokens of £10 each! It’s that simple.

New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. 18 + T&C’s Apply.

Please gamble responsibly www.begambleaware.org

William Hill Bet Boost – Boost Your Acca!

Expires: N/A
One Bet Boost on straight line accumulators per customer, per day. 3+ selections. £20 win or £10ew. On EW bets, only Win part boosted. Mobile and new desktop only. Player restrictions and terms apply

William Hill are giving you one “Bet Boost – Acca” per day, to use on straight line accumulators containing three or more selections, up to £20 (£10EW) across any sports.

William Hill are giving you one “Bet Boost – Acca” per day, to use on straight line accumulators containing three or more selections, up to £20 (£10EW) across any sports.

Significant Conditions

  • “Bet Boost – Acca” may only be used on William Hill’s UK mobile and new desktop site only
  • One “Bet Boost – Acca” per customer, per day
  • Minimum of 3 selections, maximum of 25 selections
  • Straight Accumulator bets only
  • “Bet Boost – Acca” can be used on any sport
  • “Bet Boost – Acca” will be made available every day at  00:00:01 until 23:59:59
  • If you fail to use a “Bet Boost – Acca” it will expire and may not be used on any subsequent day
  • “Bet Boost – Acca” may not be used in conjunction with Flash Odds, Enhanced Odds, any free bet or any other promotion
  • On Each Way bets, a “Bet Boost – Acca” will only be applied to the Win part of the bet, the place part will be struck at the original price
  • “Bet Boost – Acca” can be used pre-match or in-play
  • Any Cash In Value will be calculated at the original price, and ignore the “Bet Boost – Acca” price
  • “Bet Boost – Acca” can only be used once and cannot be partially redeemed
  • If you have previously been restricted from taking part in promotions/concessions by William Hill you cannot participate on this offer.

Terms and conditions

  1. This “Bet Boost – Acca” promotion (the “Promotion”) is promoted and operated by WHG (International) Limited (“William Hill”, “we”, “us”, “our”) a limited company registered in Gibraltar with registered company number 99191 and whose registered office is at 6/1 Waterport Place, Gibraltar.
  2. This Promotion is only made available to registered Account holders of William Hill via our iOS or Android mobile app or on our mobile website here (together, the “Mobile Site”) and our new desktop site.  This Promotion is not available via old desktop, text or telebetting and is not available in William Hill shops including on self-service betting terminals.
  3. Please refer to the “Definitions” section below for the meanings given to capitalised terms used in these terms and conditions (“Promotion Terms”).
  4. The Promotion will run from 00:00:01 (UK time) on 10/08/2018 until 23:59:59 (UK time) on 31/12/2018 (the “Promotion Period”), unless otherwise cancelled by us in accordance with these Promotion Terms (the “Promotion Period”). All times referred to in these Promotions Terms are references to the time in the United Kingdom.

How does the Promotion work?

  1. You are  eligible to “Boost” prices on Qualifying Selections (as defined below at clause 10) during the Promotion Period (subject to restrictions set out in the “What restrictions apply” section below) (a “Bet Boost – Acca”).
  2. One “Bet Boost – Acca” will be made available every day at 00:00:01 on all accumulator bets with 3 or more selections until 23:59:59. (the “Qualifying Period”).
  3. If you do not use a “Bet Boost – Acca” during the Qualifying Period, the “Bet Boost – Acca” will automatically expire and will no longer be available for use and cannot be carried over to any subsequent event or day.
  4. This Promotion is limited to customers using William Hill’s UK mobile and new desktop site.

How do you participate in this Promotion?

  1. When you make your Qualifying Selections, enter your stake and press the Boost button, your new odds and potential returns with the “Bet Boost – Acca” applied will be shown.  You will be asked to confirm that you wish to place a bet with the “Bet Boost – Acca” applied.How do you qualify for this Promotion?
  2. The following conditions and restrictions will apply to the use of “Bet Boost – Acca” as part of this Promotion:
    1. the maximum permitted stake on any selection to which a “Bet Boost – Acca” may be applied is as follows: GBP 20, EUR 20, AUD  40, CAD 40, DKK 160, HKD 230, JPY 2600, SGD  40, SEK 240, USD 20 and CHF 30
    2. minimum of 3 selection and maximum of 25
    3. placed on sports betting
    4. bets  must be placed using funds from your Main Balance in order to qualify for a “Bet Boost – Acca”; any bets placed (in whole or in part) using a Free Bet or any other free bets or bonuses received from any other promotion will not qualify for a “Bet Boost – Acca”, and
    5. bets must be placed on the qualifying criteria outlined above, bets placed  on any other markets (e.g. ‘Flash Odds’, ‘Enhanced Odds’) will not qualify for this Promotion.  If you are unsure of what these markets mean or which bets will qualify for this Promotion, you can contact us for clarification using the contact details on the “Contact Us” pages of the Website;

(a selection made satisfying these conditions will be a “Qualifying Selection”).

What Other Restrictions Apply?
11. “Bet Boost – Acca” cannot be used in conjunction with a Flash Odds, Enhanced Odds, any free bet or any other promotion.

12. A “Bet Boost – Acca” can only be used once and cannot be partially redeemed.  If you have a “Bet Boost – Acca” available, you must use it to the full stake amount or the remainder will be lost.  For example, if you stake £10 and use the “Bet Boost – Acca”, you cannot place a further bet for £10 and benefit from the “Bet Boost – Acca”.

Cash In My Bet

13. You are still able to use Cash in my bet for bets placed using a “Bet Boost – Acca”.  However, the value of any returns available under Cash in my Bet will be calculated using the original price (i.e. it will ignore the “Bet Boost – Acca” price).

How do you take part in the Promotion?

14. In order to take part in the Promotion, you need to:
a)make a Qualifying Selection (in accordance with the “How do you qualify for this Promotion?” section above);
b)apply your stake:
c)use your “Bet Boost – Acca” on the Qualifying Selection:
d)confirm that you wish to place a bet with the “Bet Boost – Acca” applied.

15. For illustrated instructions showing you how to use a Bet Boost, please refer here.

Prohibited Practices

16. We offer bonuses and promotions to enhance your enjoyment of our games and wagering. We therefore expect that you will participate in all bonuses and promotions fairly, so that our other customers too may enjoy our services. We have set out below certain types of play which we consider to be unfair and which therefore are in breach of these Promotion Terms:
a)using minimal risk wagering patterns (e.g. low risk wagering, zero risk wagering or equal betting patterns);
b)using multiple accounts to obtain more than the number of bonuses or free bets permitted for each customer;
c)sharing personalised promotional offers or bonuses (i.e. promotions or bonuses which are available to specific customers only) received by you e.g. via email, inbox message, text message, links, URLs etc. with others who were not the intended recipient. This includes accessing promotions or bonuses forwarded to you by others when you were not the intended recipient;
d)concealing your country of residence in order to access a promotion or bonus that is not available in your country of residence;
e)colluding with other customers in order to take advantage of promotions or bonuses; or
f)using more than one account per household or per IP address,
together, “Prohibited Practices”.

17. Where you are in breach of any Prohibited Practice, we shall be entitled to cancel any bonuses or promotions applied to your Account, reclaim any bonus element of such offers and either settle bets at the correct odds, void any free bets, void any bet funded by a bonus, or remove any subsequent winnings relating to a bonus / free bets. We may also be entitled to levy an administration charge up to the value of the bonus, free bet or additional payment to cover our reasonable administrative costs in respect of any such action that we take.

General Promotion terms

18.In addition to these Promotion Terms, your use of the mobile and new desktop and your participation in any gaming or wagering (including this Promotion) is governed by our general terms and conditions which are available here (the “General Terms”).  You should therefore ensure that you have read and understood the General Terms and these Promotion Terms before taking part in this Promotion. In the case of any discrepancy between these Promotion Terms and the General Terms, these Promotion Terms shall take precedence.

19. Notwithstanding anything else contained in these Promotion Terms, you may withdraw any funds in your Main Balance at any time except where we are required to withhold such funds in order to comply with our legal or regulatory obligations.

20. William Hill has the right to refuse or withhold any winnings derived from using a “Bet Boost – Acca” in the event that funds you have deposited into your Main Balance (including any sums you have wagered) are cancelled or denied by any payment service.

21. William Hill reserves the right to refuse the whole or part of any bet, stake or similar transaction requested by you: (a) where you have breached these Promotion Terms (and/or the General Terms); or (b) at any time in our sole discretion (an “Account Restriction”), except that we will not exercise (or seek to enforce) any such Account Restriction if you have already made one or more qualifying bets in respect of the Promotion and the exercise of our discretion would:
a)affect your ability to receive the full expected value of a “Bet Boost – Acca” where you have placed all the necessary qualifying bets;
b)materially affect your ability to complete the qualifying bets required by the Promotion.

22. You may not participate in the Promotion (and you will not be entitled to receive any “Bet Boost – Acca” if you have previously been excluded by William Hill from participating in promotions or any gaming or wagering with William Hill.

23. William Hill reserves the right to cancel or amend this Promotion at any time and without prior notice. Any cancellation or amendment of this Promotion will not affect any “Bet Boost – Acca” you have used prior to such cancellation or amendment which you will be able to continue to use in accordance with these Promotion Terms.

24. These Promotion Terms shall be exclusively governed by and construed in accordance with the laws of England and subject to the non-exclusive jurisdiction of the courts of England and Wales.

Definitions

25. In these Promotion Terms, the following definitions shall apply:
a)”Account” means an online account with William Hill which can be accessed via the Mobile App, Mobile Site or new desktop;
b)” “Bet Boost – Acca” ” means selected bets on the Mobile Site or new desktop site on which we enable customers to enhance their odds;
c)”Cash in my bet” means selected bets for which you have the option to settle all or part of a bet at the cash in my bet value displayed on the Mobile Site or new desktop site before the relevant selection(s) ends;
d)”Flash Odds” means a market that offers customers an already enhanced price for a limited time;
e)”Main Balance” means the total funds that you have deposited into your Account plus any winnings from redeemed bets (including redeemed Free Bets), which you can withdraw as cash or wager in non-Promotion play at any time;
f)”Multiple Bet” means a linked series of Single Bets where all of the return from the first selection is automatically staked on the second selection as a win Single Bet and so on until all the selections have won, thus giving a return, or until one selection loses in which case the whole bet is lost;
g)”Qualifying Bet” shall have the meaning set out in clause 10;
h)”Single Bet” means a bet on one selection in one event (e.g. the home team to win in a football match);

26.Please refer to the following pages on the Mobile Site for more information about the types of bet / bet markets referred to in these Promotion Terms:
*Cash In My Bet
*Each Way
*Single Bet
Accumulator