William Hill supports Responsible Gambling Week with crowdsourcing event

William Hill is to run its first ever responsible gambling crowdsourcing event as part of its commitment to the company’s Nobody Harmed ambition.  The event will happen during this week’s industry-wide Responsible Gambling Week.

The event on Wednesday 7th November will see around 100 people – all experts and innovators – come together to collaborate on ideas to encourage responsible gambling and help reduce gambling-related harm.

The aim of the crowdsourcing day is to enable all those with an interest in tackling problem gambling – from areas like healthcare, relationship experts, and counsellors as well as problem gambling sufferers, industry and community representatives – to help foster greater collaboration.

New ideas that are generated can then go on to become part of the company’s and ultimately the industry’s responsible gambling agenda.  William Hill is creating a Responsible Gambling Innovation Fund to pilot ideas and will scale up those it believes have serious potential to support responsible gambling or address gambling-related harm.

William Hill is supporting the industry-wide Responsible Gambling Week for the third time and will be undertaking a number of additional internal and external activities including:

  • A full betting shop window takeover of responsible gambling week messaging
  • Signposting included in all customer messaging and videos of William Hill ambassadors Robbie Savage and Sir AP McCoy promoting responsible gambling
  • Distribution of Responsible Gambling Week and Gambling Therapy leaflets in-store – highlighting the Gambling Therapy app
  • Responsible Gambling Week logos will appear on social media channels with online customers seeing a dedicated pop-up promoting Responsible Gambling Week when they log in to the William Hill website
  • An internal event event with Betknowmore and Bournemouth University sharing their stories and identifying solutions

Commenting on the week William Hill Chief Executive Officer Philip Bowcock said:  “Responsible Gambling Week sees the entire industry join forces to raise awareness of problem gambling and to promote responsible gambling.

Earlier this year we launched our ambition that nobody is harmed by gambling and we are pleased to be delivering one of our key commitments during the week – a crowdsourcing event that brings together experts and professionals from a variety of areas with the common theme that they all have the ability to raise the standards of the industry in our approach to tackling gambling-related harm.”


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